PRIVACY POLICY

Last updated: November 05, 2025

1. introduction

U.better Sports respects your privacy and is committed to protecting your personal data. This Policy explains how we collect, use and protect athlete and user information, in accordance with:

General Data Protection Law (Law No. 13.709/2018 - Brazil)
General Data Protection Regulation (GDPR - EU 2016/679)
California Consumer Privacy Act (CCPA - USA)

2. Data collected

We may collect and process the following categories of data:

Personal identification: name, e-mail address, telephone number, country of residence.
Performance data: heart rate, power, time, distance, training history, feedback.
Technical data: IP address, device type, browser, access logs.

No sensitive data is collected beyond what is necessary for sporting and performance tracking purposes.

3. Purpose

The data is used exclusively for:

Create and adapt personalized training plans;
Automate recommendations, alerts and load adjustments;
Generate feedback and performance reports;
Comply with legal obligations and ensure account security.

We do not sell, rent or share data for commercial purposes.

4. Legal basis

Treatment is based on:

Consent of the owner;
Execution of contract (provision of training services);
Legitimate interest, when necessary for security and fraud prevention.

5. Storage and security

The data is stored on secure servers (clouds with data centers in the EU and/or USA), with encryption and access control. We only keep the information for as long as is necessary for the purposes described.

6. Sharing

We can only share data with:

Essential service providers (hosting, performance analysis, communications automation);
Competent authorities, when required by law.

All third parties involved are contractually obliged to guarantee appropriate confidentiality and protection.

7. Rights of the holder

The user can, at any time:

Request access, correction or deletion of your data;
Revoke consent;
Request portability;
Opposing treatment.

Applications should be sent to privacidade@ubettersports.com.

8. International transfer

Data may be processed in other countries, always with adequate guarantees in accordance with the LGPD and GDPR.

9. Cookies

We only use cookies for aggregate functional and analytical purposes, with no advertising tracking. The user can disable cookies in the browser at any time.

10. Updates

This Policy may be updated from time to time. Relevant changes will be communicated on the website.

11. Data Protection Officer (DPO)

E-mail: privacidade@ubettersports.com

Responsible for ensuring compliance and responding to privacy requests.